AS CEO of Vetements, which
he set up with his brother Demna,
Gurum Gvasalia is a man in demand. Since the label
arrived on the fashion scene in 2014, rapidly becoming one of - if
not the - most talked-about labels in the world, its unconventional
attitude has been the subject of much debate and never more so than
when it comes to the issue of luxury and exclusivity.
Related Show
Vetements - Autumn/Winter 2016-17
"We are always trying to change the supply curve, making
it just a little bit less than the demand curve, to make sure that
you sell out," he told Sarah Mower of the brand's approach during a
discussion at The Royal Institute this week, reports 1 Granary. "It is always better to sell
one piece less to a store and to be sold out than to sell one piece
extra and to go on sale. Because once you go on sale, there's no
going back... Because if something goes on sale,
it means it was overproduced."
This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.
0 comments:
Post a Comment